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NCM’s Acquisition of Screenvision Is Hard To Fathom
To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time....
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Cinema Advertising Goes Back to the Future at Cannes Lions 2014
The Screen Advertising World Association (SAWA) has announced the theme for this year’s much anticipated session at the Cannes Lions Festival of Creativity, held 15-21 June in Cannes. The Back to the...
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NCM Surrenders Lobby Ad Selling to Focus on Big Screen
Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie...
View ArticleVolkswagen Public Service Ad Makes Impact In Cinemas
Click here to view the embedded video. Please Note: To experience the full intent of the advertisement being discussed, it is advised to watch the spot, embedded above, before reading this post. These...
View ArticleFuture of Cinema Advertising on Show at SAWA Cannes Lions 2014
Click here to view the embedded video. The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on...
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CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and...
This IBC Big Screen session looks at how to turn the No. 1 irritant of modern cinema into something that enhances both revenue for cinema operators and enjoyment for the greater audience. Given that...
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US Department of Justice Seeks to Block NCM-Screenvision Merger
The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and...
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Cinemaxx and CineStar Launch German Cinema Marketing JV
Stephan Lehmann (Cinestar, left) and Christoph Ahmadi (Cinemaxx, right) announce Red Carpet Cinema Communication. Details have been announced about Germany’s new cinema marketing venture, formed as a...
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NCM-Screenvision Call Off Merger – Winners and Losers
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26...
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CineEurope: Cinema Advertising – New Opportunities in a Digital Age
Patrick, Zoe, Kinga, Jens and Julian. Photo credit: Sigurd Moe Hetland This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such...
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